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9 Minute
Among the gentle hills of Tuscany, a light breeze strokes the vine rows and awakens the ancient Etruscan spirit: San Gregorio.
The agricultural estate, close to the heart of the village of Chiusi, presents the new project “Etruscan Codes: cultivated, contemporary agriculture,” an initiative that unites culture, nature and innovation, restoring voice and identity to Etruscan civilisation through the language of wine.
The Etruscan Codes are inspired precisely by Chiusi, the ancient Etruscan city of Camars, a land that still preserves traces of a millennia-old past.
This project showcases the set of innovations handed down by the Etruscan people, who were the first, for example, to give form to the keystone and to recognise equality between men and women.
The Etruscans were also skilled merchants and possessed a vision of sustainable urbanisation in harmony with the landscape—representing not only a people of the past, but true pioneers of tomorrow.
They were farmers as well, producing olive oil and wine for consumption and export.
Today San Gregorio seeks to tell that story in contemporary terms, turning wine into a bridge between history and modern sensibility. 
“The bond with the Etruscan people,” says Michele Monica, the company’s managing director, “arises not only because we share the territory in which the estate lives, but also the cultivation of olives and vines. In addition, our 600 Cinta Senese pigs create a further link, as sources attest that the Cinta (or rather a progenitor of it) was already bred by this people.”
At San Gregorio we aspire to a cultivated and authentic agriculture that chases neither volume nor trends, but is born of respect for nature and the value of time.
The connection with innovation is also strong in the activities of San Gregorio’s owners, who work precisely in the fields of technology and research—another thread tying us to the Etruscans and their spirit of innovation.
San Gregorio’s production history dates back to the 1980s and, generation after generation, the family has renewed the vineyards using scions from the estate’s old vines, uniting memory and future in every cluster.
Visitor experiences also include vertical tastings accompanied by the story of the Cinta Senese, where wine meets the local cuisine in an intimate, convivial dialogue.
“Etruscan Codes” is the estate’s new language: a “thinking” wine, a place of quiet among the hills, and new labels born from the dialogue between craftsmanship and technology—thanks also to the contribution of artificial intelligence.
Looking ahead to the 40th anniversary in 2026, San Gregorio will host tastings and cultural events, inviting journalists, friends and enthusiasts to discover Etruscan Codes: a journey among the age-old silences of the necropolises and the evocative power of volcanic landscapes, where identity evolves—through ancient and new languages—without losing its roots.
