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Quality deserves a credible voice

Quality is where you start, not what sets you apart. In a crowded market, the winners are the ones who tell their identity, their land and their vision well, consistently, and keep telling it.

Here is how we work: an editorial approach, the wines tasted by us, the estate listened to properly, and a strategy built to reach the right markets without tricks

01

INTERNAL AND EXTERNAL COMMUNICATION

We build your winery’s communication from a solid core, or put back in order what is already there: key messages, brand voice, the story of the wines and the land. From that come tools your team will genuinely use, inside the estate and out in the market.

What this usually covers:

  • defining positioning and tone of voice
  • copy for the website, presentations and sales materials
  • product sheets written for press and for the on-trade

02

PUBLIC RELATIONS AND PRESS OFFICE

Wine PR is a matter of relationships, timing, language and the right contacts. Sending out press releases is the smallest part of it.

We write releases with a purpose, choose the titles that fit in Italy and abroad, and keep an ongoing conversation with journalists, critics, sommeliers and trade professionals, so the coverage you get is credible and does real work for your reputation.

The goal: articles, reviews, mentions and the kind of authoritative visibility that keeps supporting sales over time.

03

Brand Ambassador

When you need someone to bridge the estate and the market, we put a brand ambassador in place: an informed presence, from your team or ours, who can represent the brand, speak the right language and open doors

04

VISUAL AND DIGITAL COMMUNICATIONComunicazione visiva e digitale

Your image is part of your positioning. We produce professional visual content for the estate and the wines, and organise it into a system that works across every channel: website, press kit, presentations, social, print.

Some of what we can do:

  • Photo shoots
  • Corporate and creative video
  • Digital content
  • Social media management
  • Websites and e-commerce
  • Graphic design and branding

05

TASTINGS AND EVENTS

We plan and run professional tastings and meetings for press, buyers, restaurateurs and importers, at the estate or in the major cities. They are designed so the wines are actually remembered: the right setting, the right pace, the right audience.

Formats we run often:

  • New vintage presentations
  • Verticals and focused tastings on current vintages
  • Paired lunches and dinners with press, stakeholders and clients

06

INTERNATIONAL PRESS RELATIONS

For wineries growing abroad, we approach internationalisation practically. Rather than translating what you already say, we adapt the message to each market and put the right tools and contacts in your hands.

What the export path looks like:

  • Choosing priority markets and setting realistic targets
  • Press kits and professional materials in the local language
  • Trade fairs and tastings, with appointments, press invitations and follow-up
  • Activating our network of journalists and trade contacts in key markets

07

PRODUCER PARTNERSHIPS

Where it makes sense, we build shared projects between estates with something in common, a region or a way of making wine, to gain weight, visibility and a more sustainable cost base, especially in export markets.

Let’s talk

If your winery has plenty to say but it is not reaching the right people, start with a conversation. We will set out the objectives, the priorities and the route. It often takes surprisingly little to turn scattered communication into a strategy that works.

Communicating quality,
credibly

Contacts

Pr Comunicare il Vino di Gabriele Riccardo Email: info@pr-vino.it Via San marco 17 Livorno - 57126 P.IVA: 01484850498

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