When people are talking about a wine, there is usually a story well told behind it.
We help wineries build a reputation that holds: clear content, press relationships that count, and a considered presence wherever it actually matters.
Our method is hands-on. We listen to the estate, taste the wines ourselves, then build a strategy designed to speak to the markets you want to reach.
Wineries
represented over the years
Years
in the business
Pages of press
coverage a year
Events run
and attended every year
Quality is where you start, not what sets you apart. In a crowded market, the wineries that stand out are the ones telling a consistent story about who they are, where they come from and where they are going.
We build your winery’s communication from a solid core, or put back in order what is already there: key messages, brand voice, the story of the wines and the land. From that come tools your team will genuinely use, inside the estate and out in the market.
Wine PR is a matter of relationships, timing, language and the right contacts. Sending out press releases is the smallest part of it. We write releases with a purpose, choose the titles that fit in Italy and abroad, and keep an ongoing conversation with journalists, critics, sommeliers and trade professionals, so the coverage you get is credible and does real work for your reputation.
When you need someone to bridge the estate and the market, we put a brand ambassador in place: an informed presence, from your team or ours, who can represent the brand, speak the right language and open doors.
Your image is part of your positioning. We produce professional visual content for the estate and the wines, and organise it into a system that works across every channel: website, press kit, presentations, social, print.
We plan and run professional tastings and meetings for press, buyers, restaurateurs and importers, at the estate or in the major cities. They are designed so the wines are actually remembered: the right setting, the right pace, the right audience.
For wineries growing abroad, we approach internationalisation practically. Rather than translating what you already say, we adapt the message to each market and put the right tools and contacts in your hands.
Where it makes sense, we build shared projects between estates with something in common, a region or a way of making wine, to gain weight, visibility and a more sustainable cost base, especially in export markets.
What do the estates represented by “PR comunicare il vino” have in common? A fine group of producers, small to mid-sized for the most part, but above all sharing the will to find strength together as they step out into the world. (translated from Italian)
Riccardo, a professional journalist who advises wineries on communication through his agency “PR comunicare il vino”, is one of us. He tastes alongside us, constantly, and works through with us what is actually in the glass… (translated from Italian)
With Riccardo Gabriele of Pr Comunicare il Vino, we look at how to plan a holiday around the wines. (translated from Italian)
A conversation with Riccardo Gabriele about what a PR agency actually does at Vinitaly. (translated from Italian)
People in the know are enamored with the quality and versatility of Italian wines. We recently had the pleasure of meeting public relations pro, Riccardo Gabrielle at Felice 83 on the Upper East Side of New York City where an excellent selection of wines from regions throughout Italy was showcased.
