Wine PR calls for skills that go well beyond distributing press releases. Someone who lives in the wine world knows how to speak to the specialist press and to the trade. They know the timings, the language, and how guides and tastings actually work.
That is what makes each piece of coverage credible and true to the estate. PR Comunicare il Vino was built around exactly this specialisation.
The cost of a wine communication strategy depends on the objectives, the length of the project and the tools involved. A small estate starting out has different needs from a winery already established in export markets. We are always straightforward about budget and propose paths that are realistic and sustainable. It helps to read the spend as an investment in reputation, relationships and future sales. For a precise figure, we need to talk through what the estate actually needs.
There are clear indicators. The number and quality of press placements, presence in the authoritative guides, reviews from critics who carry weight, and the interest shown by buyers and importers.
On the practical side: growth in commercial enquiries, more visitors at the estate, and stronger brand recognition. Regular monitoring shows what is working best and lets us adjust the strategy over time.
Solid results come from consistency and patience rather than one-off pushes.
