From the vineyard to the glass, for twenty years.
That is the promise behind PR Vino: real support for wineries as they grow, across Italy, Europe and the international markets where wine is drunk in volume.
Wine is the song of the earth rising towards the sky.
Every time we walk into a new Italian estate we meet the same paradox: careful wines, remarkable vineyards, real stories, and yet those names struggle to surface in the market and online. Quality is the starting point, and on its own it is no longer enough. Without communication built with professional intent, even the best wine can stay in the shade.
To us a wine is never just a bottle. It is family, land, culture, decisions taken in the vineyard, and a certain entrepreneurial nerve. Unless all of that is told with a clear strategy, communication collapses into the occasional post and a tech sheet that moves nobody.
When a winery comes to us, the first job is to understand its identity properly. We taste the wines ourselves, we listen to the story, we get inside the way the wine is made. That is the only way to build a coherent, credible narrative that speaks to the right markets and never sounds imposed from outside.
Defining the key messages and the brand voice
Text for the website, presentations, press materials and the on-trade
Targeted press work with Italian and international titles
Planning and running professional events and tastings, at the estate and in the major cities
Years in this business, out of both passion and vocation. He leads PR Vino with his team on a deliberately unstandardised approach: listen first, know the wine, then build communication to measure, so each estate is shown at its best and believed.
